Three Disciplines.
One Performance Architecture.

TAG leads the architecture of systems, talent, and performance. AIM strengthens brand, positioning, and market visibility. BIG brings financial clarity, funding readiness, and decision discipline. Together, they help leaders build organizations that are clearer, stronger, and more scalable.

Our purpose

The problem we were built to solve

Most leaders are not failing because they lack effort, intelligence, or commitment. They are failing because the systems shaping behavior, decisions, focus, and execution are invisible.

TAG F1 Car

What leaders experience

  • Effort without consistency
  • Priorities lost in noise
  • Capability gaps
  • Inconsistent execution

What is often happening underneath

  • Work is happening, but the system is not producing repeatable performance
  • Teams are managing too much information without clear decision structure
  • Training exists, but learning is not being verified, applied, or reinforced
  • Standards, rhythms, ownership, and feedback loops are not fully aligned

"Performance does not break because people stop caring. It breaks when the system no longer makes the right work visible, repeatable, and governable."

TAG leads with systems,
talent, and performance

TAG helps leaders design and govern the systems, talent conditions, and leadership rhythms that turn effort into consistent, measurable performance. We respond directly to the structural gaps identified above — making the invisible visible so leaders can govern the conditions that shape results.

Systems

We make work, decisions, standards, and information flow visible so leaders can reduce friction and govern execution.

Talent

We help leaders build capability, trust, learning, and accountability inside the systems where people actually work.

Performance

We design the rhythms, measures, and leadership conditions that make performance more consistent and less dependent on heroics.

These three disciplines work together. Systems without talent development become bureaucratic. Talent development without clear systems creates inconsistency. Performance improvement without both systems and talent development is unsustainable. TAG integrates all three.

TAG youth sports program

A Nonprofit Built
for Performance Impact

TAG operates as a nonprofit because its work is rooted in strengthening leaders, organizations, and communities through better systems, stronger talent conditions, and more predictable performance.

We dedicate 10% of our resources to help underprivileged children get involved in sports — removing barriers to participation, building capability, and creating pathways to athletic opportunity.

When systems are designed well, when talent is developed, and when performance conditions are clear, people thrive.

Sports participation teaches discipline, teamwork, resilience, and systems thinking.

Our commitment extends TAG's philosophy beyond organizations into communities.

The Ecosystem: TAG, AIM, BIG

Performance does not improve in isolation. TAG, AIM, and BIG are three connected disciplines moving in formation. Each brings distinct capability. Together, they create the conditions for sustainable growth and predictable execution.

TAG

We help leaders design the systems, talent conditions, and leadership rhythms that turn effort into consistent, measurable performance.

TAG F1 Car
AIM

We help organizations clarify their brand, positioning, messaging, and visibility systems so the right market understands why they matter.

AIM F1 Car
BIG

We help leaders build financial clarity, funding readiness, and decision systems that support confident growth and scale.

BIG F1 Car

Board Members

The leaders guiding TAG's mission — bringing systems thinking, strategic clarity, and community impact to everything we build.

Chris Charlebois

Chris Charlebois

Board Chair

Chris Charlebois

Board Chair

LinkedIn
Dave Minchin

Dave Minchin

Board Secretary

Dave Minchin

Board Secretary

LinkedIn not available

Abby Shirazi

Abby Shirazi

Chief Marketing Advisor

Abby Shirazi

Chief Marketing Advisor

LinkedIn
Orianna Gazzaneo

Orianna Gazzaneo

Chief Financial Officer

Orianna Gazzaneo

Chief Financial Officer

LinkedIn
Scott McRoberts

Scott McRoberts

Community Impact Advisor

Scott McRoberts

Community Impact Advisor

LinkedIn
Tyler Childs

Tyler Childs

Executive Advisor

Tyler Childs

Executive Advisor

LinkedIn

MEACT Specialists

MEACT Specialists are not consultants. They are architects and integrators. MEACT stands for Mentor, Educate, Advise, Coach, and Train—and that is exactly what they do. They design systems, build capability, and ensure integration happens—not just recommend it. TAG's specialists stay engaged in execution because performance improvement requires more than advice; it requires disciplined design, sustained commitment, and the development of capability inside your organization so you can sustain performance independently.

Abby Shirazi

Abby Shirazi

Brand Architect

Abby Shirazi

Brand Architect

LinkedIn
Paul Poirier

Paul Poirier

Systems Architect

Paul Poirier

Systems Architect

LinkedIn
Orianna Gazzaneo

Orianna Gazzaneo

Financial Enablement Architect

Orianna Gazzaneo

Financial Enablement Architect

LinkedIn
Scott McRoberts

Scott McRoberts

Grant & Funding Specialist

Scott McRoberts

Grant & Funding Specialist

LinkedIn
Samuel Nwafor

Samuel Nwafor

Systems Integration Specialist

Samuel Nwafor

Systems Integration Specialist

LinkedIn

Our Philosophy

What We Believe

Systems shape talent. Talent drives performance. Performance is the outcome of design.

The Key Distinction

Not this

Not blaming people — which is a futile and demoralizing exercise.

But this

But not accepting underperformance or resistance to necessary change — which is organizational suicide.

This is the reality of change. It requires clarity about human nature. And it requires leaders who understand their responsibility to protect the whole.

For a deeper exploration, read Talent Capability: Why Performance Improves When Leaders Design the System Around the Work. →